Onogreen: The Invisible Toilet Brush Revolutionizing Bathroom Hygiene

A Discreet and Innovative Solution for Cleaner and Safer Bathrooms

Inspired by the need for improved bathroom hygiene during the Covid-19 pandemic, designer Alfredo Laria introduces Onogreen, a revolutionary toilet brush that not only eliminates germs and bad odors but also stays completely out of sight. With its unique design and functionality, Onogreen is set to transform the way we clean our toilets and enhance our confidence in bathroom hygiene.

The health risks associated with traditional toilet brushes became apparent during the Covid-19 pandemic. Germs and viruses were found to proliferate on the brush and holder, leading to the spread of unwanted contagion. Additionally, most people preferred to keep their toilet brushes hidden from sight, reflecting a lack of confidence in bathroom hygiene. Onogreen addresses these concerns by preventing the spread of germs and viruses, eliminating bad smells, and inspiring greater confidence in bathroom cleanliness.

What sets Onogreen apart is its discreet design with a telescopic handle that allows the brush to go completely unnoticed by integrating it into the flush system. This innovative approach creates cleaner and safer bathrooms by keeping the brush out of reach of children and pets, eliminating germs and bad odors. Furthermore, the integrated design frees up space, making the bathroom appear bigger and more spacious.

Manufactured using high-quality recyclable materials, Onogreen features ABS chromed, golden, and white gloss finishes. Its carbon fiber structure and TPR bristles ensure durability and effective cleaning. Unlike traditional brushes, Onogreen has fewer, more separated bristles, preventing water from becoming trapped and avoiding dripping. A gentle shake before use is all it takes to ensure a drip-free cleaning experience.

The Onogreen brush stands at 300/390 mm high with an 80mm diameter, making it compatible with most toilets. Its shield protects the hand and acts as a lid when concealed in the flush system. The brush is also compatible with disinfecting toilet tablets, keeping them in the cistern until fully dissolved and avoiding any blockage of the flush mechanism. When the bristles wear out, they can be easily replaced without having to replace the entire brush.

The Onogreen project started in January 2020 during the Covid-19 pandemic in Cangas de Onis, Asturias, Spain. It took 18 months to develop, and the product will be available on the market from December 2022. Extensive market research was conducted to address concerns and design a toilet brush that met sustainability requirements while presenting an original and comfortable product that people can confidently talk about.

The main challenge faced by Alfredo Laria was to design an environmentally friendly toilet brush that would stay completely out of sight, solve germ-proliferation and bad-odor issues, avoid dripping, and create a product that people would feel comfortable recommending to others. The result is Onogreen, an innovative toilet brush that combines functionality, aesthetics, and hygiene.

Onogreen has already been recognized for its excellence in design, winning the Iron A' Design Award in the Bathroom Furniture and Sanitary Ware Design category in 2023. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements, contributing to a better world.

With Onogreen, cleaning your toilet has never been easier or more discreet. Say goodbye to unsightly brushes and hello to a cleaner and safer bathroom. Embrace the invisible revolution in bathroom hygiene with Onogreen.


Project Details and Credits

Project Designers: Alfredo Laria
Image Credits: Image#1: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022 Image#2: Photographer:Worldproof Iberia,Illustrator: Alfredo Laria, Onogreen, 2022 Image#3: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022 Image#4:Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022 image#5: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022 Video credits: Creator Alfredo Laria All the pictures Copyright: Onogreen / Worldproof Iberia,s.l.
Project Team Members: Alfredo Laria
Project Name: Onogreen
Project Client: Alfredo Laria


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