Gatorade x Go Rigo: A Collaboration Celebrating Colombian Cycling

A Limited Edition Collection Supporting a Social Cause

The Gatorade x Go Rigo collaboration draws inspiration from the beauty of Colombian landscapes and the passion of cyclists.

Gatorade, in partnership with Go Rigo Go!, has recently launched an exclusive clothing line and sports accessories collection, aptly named Gatorade x Go Rigo Go! This collaboration celebrates the vibrant world of Colombian cycling and supports a social cause close to the hearts of both brands.

The design team at PepsiCo Design and Innovation found inspiration in the breathtaking landscapes that Colombian athletes explore during their cycling journeys. The collection features intricate mountain and valley motifs, symbolizing the dedication and determination that every cyclist brings to each kilometer they ride. It represents the relentless pursuit of breaking through personal limits, despite the obstacles and challenges along the way.

What sets the Gatorade x Go Rigo Go! collection apart is not just its unique design, but also its purpose. Proceeds from the sale of these limited edition products will benefit the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia. By purchasing from this collection, consumers not only get to own a piece of exclusive sports gear but also contribute to the development of young cyclists in Colombia.

The Gatorade x Go Rigo Go! collaboration has received recognition for its outstanding design and social impact. It was awarded the Bronze A' Design Award in the Social Design category in 2023. This prestigious accolade is bestowed upon designs that showcase creativity, resourcefulness, and a commitment to improving quality of life. The collection's incorporation of art, science, design, and technology exemplifies the best practices in the industry.

With its captivating design and meaningful purpose, the Gatorade x Go Rigo Go! collection is a testament to the power of collaboration and the positive impact that brands can make in the world of sports and beyond.

Project Details and Credits

Project Designers: PepsiCo Design & Innovation
Image Credits: PepsiCo Design & Innovation
Project Team Members: PepsiCo Design & Innovation
Project Name: Gatorade x Go Rigo
Project Client: PepsiCo Design & Innovation

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