Odea: A Holistic Finance App

Revolutionizing the Turkish Market with a Comprehensive Financial Tool

Odea, designed by Odeabank A.S, is set to revolutionize the Turkish market with its comprehensive financial tool. As the first holistic investment solution in the country, Odea aims to provide a premium digital experience that meets global market standards while promoting user-centric methods and user experience.

What sets Odea apart is its ability to offer a holistic view of a user's financial products and balances at a glance. This design approach provides clarity and easy access to important information, empowering users to make informed financial decisions. Odea's vision is to become the leading "phygital" bank in Turkey, combining the best of physical and digital banking experiences.

The Odea app is designed to be scalable and easily expandable to additional breakpoints, ensuring a seamless user experience across different devices. With a focus on atomic design principles, the design is ready to be detailed and handed over to development, making it a versatile and future-proof solution.

Developed using a range of design and development tools such as Figma, Adobe Illustrator, React, and TypeScript, Odea is built to deliver a smooth and intuitive user experience. The app is available for mobiles, tablets, and desktops, catering to the diverse needs of Odeabank's clients.

One of the main challenges addressed by Odea is the lack of trust in the finance sector, which often discourages potential investors from exploring new opportunities. Odea aims to simplify the investment process and provide guidance to users who feel overwhelmed by the vast amount of information and options available. By offering a user-friendly interface and personalized recommendations, Odea aims to bridge the gap between traditional investors and the fintech world.

The Odea app's homepage serves as the entry point, providing users with an overview of their financial situation and the most urgent actions. The investment tab allows users to track their portfolios and explore detailed information while maintaining an overview of their overall financial health. The banking tab offers access to daily banking functionalities and products, with the option to personalize the page to display the most important actions prominently.

The Odea project started in September 2021 in Istanbul and is set to be released in March 2023. Extensive research was conducted, including stakeholder interviews, usability tests, and customer interviews, to ensure the design meets the needs and expectations of Odeabank's clients. The design team worked closely with different departments within the company to create a solution that aligns with Odeabank's vision and goals.

With its innovative approach to financial services and commitment to user-centric design, Odea has been recognized with the Bronze A' Design Award in the Mobile Technologies, Applications, and Software Design category. This prestigious award acknowledges Odea's outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology to improve the quality of life for users.

As the Turkish market embraces digital transformation, Odea stands at the forefront, offering a comprehensive financial tool that empowers users and sets new standards for the industry. With its intuitive design, personalized recommendations, and commitment to user experience, Odea is poised to redefine the way people engage with their finances.