Jelly Fresh: A Modern Twist on Classic Seafood Seasoning

Rodrigo Chiaparini's Award-Winning Design Revives Traditional Fish Packaging

Chiaparini's inspiration for Jelly Fresh stemmed from a desire to create a design that exudes both modernity and premium appeal. The design is unique in its homage to the figure of the newspaper boy, a nod to the age-old practice of wrapping fresh fish in newspaper. Jelly Fresh offers a range of powder seasonings, specially formulated for all types of fish. The brand features three flavors and two different types of packaging, designed for ease of use in the kitchen.

Despite being a conceptual project, Jelly Fresh has been well received in design circles, with its innovative approach to packaging gaining attention on websites and design blogs. The project, which started and completed in Sao Paulo in January and February 2023 respectively, continues to receive proposals for inclusion in packaging and design books.

Chiaparini, along with design assistants Amanda Rodrigues and Anna Balardin, did not face significant challenges during the creative process. The team's synchronicity in techniques and thought processes facilitated the smooth execution of the project. The design, while conceptual, is a testament to the team's commitment to creating products that stand out from the ordinary.

The design elements of Jelly Fresh are carefully considered to engage the consumer. The use of a newspaper boy's photograph, combined with the typography, layout, and graphic elements, aims to establish a connection with the consumer. The design adheres to a modern and clean aesthetic, setting it apart from other brands. The color palette, another distinctive feature, is designed to draw attention on the shelves and pique buyer curiosity.

In conclusion, Jelly Fresh is a testament to the power of design in transforming everyday products. It is a celebration of tradition, innovation, and the art of packaging. Chiaparini's design, recognized with a Silver A' Design Award, is a shining example of creativity and professional excellence in the field of packaging design.