The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.
Started in August 2022 and finished in February 2023 in Vilnius, Lithuania, the design project faced the challenge of creating a clean and simple design that stands out without overwhelming consumers with too many visual elements. The name "Nu Us" was chosen for its simplicity and the meaning of feeling new again. The minimalistic approach of the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality, and quality.
This Design was awarded Iron in A' Graphics, Illustration and Visual Communication Design Award in 2023. The Iron A' Design Award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.
Project Designers: Salvita Bingelyte
Image Credits: Salvita Bingelyte
Project Team Members: Salvita Bingelyte
Project Name: Nu Us Supplement
Project Client: Salvita Bingelyte