La Gambeta: A Symphony of Tradition and Modernity

Chen Zilong and Team Craft Corporate Identity with Cultural Roots

La Gambeta, a designer shop specializing in women's accessories and essentials, unveils a corporate identity that intertwines traditional Chinese symbolism with contemporary elegance, aiming to bestow joy and prosperity upon its clientele.

The inception of La Gambeta's logo is a creative amalgamation of the letters "G" and "L," ingeniously integrated with the auspicious Chinese knot motif. This emblem is not merely a visual treat but a bearer of good tidings, reflecting the brand's desire to infuse its products with positivity and well-being. The design's circularity and gem-like facets echo a refined simplicity, embodying the brand's commitment to sophistication and the essence of noble beauty.

Chen Zilong, Yang Chao, and Teng Juan, the visionary designers behind La Gambeta, drew their inspiration from the rich tapestry of Chinese flower and bird paintings. These artworks celebrate the diversity of flora and fauna, akin to the multifaceted allure of women. By marrying the elegance of Eastern artistry with a modern international flair, the design team has positioned La Gambeta as Yiwu's premier high-end designer brand store, dedicated to illuminating the splendor of femininity and fostering a harmonious bond between allure and the natural world.

La Gambeta's product fragrances are meticulously derived from plants corresponding to their packaging themes, embracing a more natural and eco-friendly approach. The design team's commitment to sustainability is evident in their choice of materials and production methods, ensuring that each product is as kind to the environment as it is to the senses.

The products' dimensions are thoughtfully standardized, with options for private customization, catering to the individual preferences of discerning customers. This level of personalization underscores the brand's dedication to delivering not just products but tailored experiences that resonate with the consumer's unique identity and style.

The design process involved sophisticated software to craft the logo, with a focus on the interplay between the letters "L" and "G." The team employed artificial intelligence to reimagine traditional flower and bird motifs, achieving a design that satisfies both aesthetic and conceptual criteria. The project, initiated in March 2023 in Yiwu, China, is set to reach completion by December 2023, marking a significant milestone in the brand's journey.

La Gambeta's design narrative is a testament to the brand's philosophy of blending the natural beauty of the Orient with a contemporary lifestyle. The designers embarked on extensive research to encapsulate the essence of Chinese flowers and birds, symbolizing the fusion of nature and the beauty inherent in Oriental women. The result is a brand that not only showcases products but also conveys a profound respect for ecology and a celebration of female empowerment.

Overcoming creative and technical challenges, the design team delved deep into the mysteries of Chinese art to awaken a sense of wonder in women. By harnessing the power of scientific plant extractions, they have crafted a multi-sensory experience that transcends the visual to envelop the olfactory. La Gambeta stands as a beacon of high-end design in Yiwu, China, a brand that not only illuminates the brilliance of women but also emphasizes the symbiotic relationship between humanity and nature.

La Gambeta's innovative approach to corporate identity has been recognized with the prestigious Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category for 2024. This accolade celebrates the brand's exceptional design that merges art, science, and technology, contributing to an enhanced quality of life and a better world.


Project Details and Credits

Project Designers: Guo Tingting
Image Credits: Image #1: Chen Zilong Image #2: Chen Zilong Image #3: Yang Chao Image #4: Yang Chao Image #5: Teng Juan
Project Team Members: Designer: Chen Zilong Designer: Yang Chao Designer: Teng Juan
Project Name: La Gambeta
Project Client: Hengdian College of Film & Television


La Gambeta IMG #2
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La Gambeta IMG #5

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