School of Journalism CUC

Branding Identity

The journalism school of Communication University of China is China's highest educational institution in journalism. As one of the journalism schools with profound influence in society, the establishment of a visual identity system contributes to up its brand value and image. The visual identification image design of the journalism school focuses on highlighting its journalism professional attributes and the education characteristic. The visual effects strive to be concise, modern, and reflect the professional connotation and the spirit of the journalism school.

The logo of the School of Journalism is made up of a paradoxical graph composed of two books that face different orientations. The books represent the knowledge that should be possessed by students majoring in journalism. The books facing different orientations but combined with each other imply that students in the journalism profession should hold an objective and fair job prospect and occupational attitude that considers positive and negative views. At the same time, this figure also resembles a nib, symbolizing the critical spirit and sharp writing skills.

Design Team Members: Art director: Weimiao Du, Zhuo Ai; Design Director: Xiaoling Dai; Creative Director: Shan Hao, YU Wei

Design Location and Timeframe: Beijing, China

Image Credits: Photo by I＇often, Wu Liu, Qian Yongze (699pic.com)

Awards and Accolades: This Design was awarded Bronze in A' Design Award in 2021. The Bronze A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.