Beijing Hotpot: A Unique Brand Image Reflecting the Essence of Beijing Culture

Award-winning Design by Dongdao Team

Beijing Hotpot, with a history of more than 1,000 years, is an acclaimed Beijing-style hotpot brand. The intention was to create a brand image that stresses the very core of Beijing culture. While other hotpot brands in the past focused on typical Beijing impressions, Dongdao Team examined what constitutes the traditional culture of this city and its people.

The design team illustrated the humorous, optimistic, and life-loving characteristics of the people and objects in Beijing, which reflect life in general in the city. They created a unique font that captures the temperament of this metropolitan yet traditional city. This font was combined with patterns and strong visual perceptions, all shaped like a hotpot. To further enhance the design, Chinese brush drawings were incorporated to showcase the daily life of Beijing people and the embodiment of Beijing culture.

The realization of this design involved using environmentally-friendly paper that is similar to Chinese paper and painting techniques that resemble Chinese ink painting. This choice of materials and techniques adds an authentic touch to the design, aligning it with the rich cultural heritage of Beijing.

The main challenge faced by the design team was to make Beijing Hotpot stand out among other hotpot brands and build its own cultural symbol. By focusing on the unique characteristics of Beijing and its people, Dongdao Team successfully created a brand image that captures the essence of the city's culture.

This award-winning design by Dongdao Team was recognized with an Iron A' Design Award in 2016 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Beijing Hotpot brand design is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.