Recall Of The Universe: A Stellar Immersion Exhibition

Shanghai KNN's Tammy Ho Unveils Cosmic Experience

Shanghai KNN's Tammy Ho has taken inspiration from the influential Chinese sci-fi animation, the three-body problem, to craft an experiential exhibition that transcends the ordinary. Set against the backdrop of space, "Recall Of The Universe" offers a storyline-rich environment, replete with interactive games and a futuristic vibe. The exhibition, nestled within a bustling shopping center, cleverly utilizes the existing architecture to simulate an immersive cosmic landscape.

At the heart of the exhibition lies a space accelerator, comprised of irregular LED screens that form a crystal meteorite pile suspended high above. The Water Curtain Square, once a simple fountain, has been reimagined into a colossal space elevator, flanked by the Planetary Gate and Civilization Gate. The exhibition's palette, dominated by hues of starry sky purple, lava red, aurora green, and metallic silver, further accentuates the otherworldly theme.

The interactive element of the exhibition is powered by a suite of cutting-edge technologies. Visitors navigate the space using a mobile app, selecting characters with unique narratives and missions. As they traverse the different zones, they engage with story-driven games that correspond to app modules, accumulating points for a chance at a lucky draw. Each participant's journey is distinct, culminating in personalized story endings revealed through augmented reality.

Launched in January 2023 and completed in March, the exhibition has already garnered nationwide attention, showcasing the potential of immersive experiences to revolutionize retail spaces. The project reflects the burgeoning immersive industry in China, which has seen rapid growth over the past two years. By leveraging trendy technology to present science fiction classics, the exhibition has set a new benchmark for immersive experiences in shopping malls, igniting the imagination for the future of China's immersive landscape.

Despite the challenges of a tight budget and limited time, the design team, including Tammy Ho and Lumos Miao, has overcome significant obstacles. They have crafted stunning scenes within the confines of an established mall, provided an engaging participatory experience, and utilized high-tech means to elevate the sense of technology and futurism. The result is a testament to their creativity and technical prowess.

"Recall Of The Universe" is not just an exhibition; it's a visionary project that has earned the prestigious Golden A' Event and Happening Design Award in 2024. This accolade celebrates the exhibition as a trendsetting creation, reflecting the designer's genius and wisdom, and marking a significant impact on the world through its desirable characteristics. Shanghai KNN Cultural Media Co., Ltd holds the intellectual property rights, ensuring that this cosmic journey is recognized as a beacon of design excellence.