The Langpai Tequ T9 packaging design, conceived by the creative quartet He Zhuang, Qiu Lina, Wang Bowei, and Yu Jun, stands as a testament to innovation in the realm of spirits. This design has been recognized with the prestigious Bronze A' Design Award, a symbol of excellence in design and innovation. The team's inspiration draws from the emblem of an elite team, infusing the logo with symbols of power and masculine beauty. The five grains – sorghum, wheat, rice, glutinous rice, and corn – are elegantly integrated into the design, reflecting the product's rich heritage and quality.
Distinctiveness is at the heart of the Langpai Tequ T9's visual appeal. The bottle's octagonal silhouette is a bold departure from conventional shapes, making it a standout piece. The dynamic patterns and intricate details on the bottle not only represent the brand but also convey the dual-aroma feature of the liquor – a blend of strong and sauce aromas from the Chishui River's left bank, the cradle of such exquisite flavors.
The cap of the Langpai Tequ T9 bottle is a marvel of design realization technology, exuding luxury and elegance. It encapsulates the cultural and artistic essence of the Langpai brand, offering a sensory experience that transcends mere taste. The bottle's back is engraved with a seal that not only enhances grip but also serves as a hallmark of fashion and brand identity, boosting the product's market competitiveness.
Technical specifications of the Langpai Tequ T9 reveal a commitment to minimalism and functionality. The semi-transparent glass bottle, sprayed to enhance the liquor's sparkle, features four precision-cut surfaces that ensure visual harmony. The incorporation of holographic laser positioning paper technology not only adds a layer of sophistication but also serves as an advanced anti-counterfeiting measure, safeguarding the brand's integrity.
Underpinning the design is extensive research into consumer recognition and brand impression. The handwritten "Langpai" aligns with the brand's traditional brewing roots, while the T-shaped official cap design with its multi-faceted crystal crown and relief craftsmanship echoes the luxury and intellectual elegance of the Tang and Song dynasties. This fusion of gentleman culture with modern packaging design creates a product that is not only aesthetically pleasing but also rich in cultural significance.
In conclusion, the Langpai Tequ T9 is a celebration of design that respects tradition while embracing innovation. It is a product that promises an extraordinary experience, not just through its exceptional flavors but also through its artful presentation. The design team, including Wang Chaojun, has successfully overcome creative and technical challenges to deliver a packaging design that is both functional and aesthetically superior, a true reflection of the brand's commitment to excellence.
Project Designers: Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang
Image Credits: Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang
Project Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
Project Name: Langpai Tequ T9
Project Client: Chengdu Mind-and-Hand Positioning Co., Ltd