Maharani Mahansar Somras: A Royal Elixir in Vedic Attire

Dheeraj Bangur's Award-Winning Liqueur Packaging Design

The design of Maharani Mahansar Somras is a testament to the fusion of cultural heritage and modern aesthetics. It is not just a container for a royal liqueur but a narrative piece that tells the tale of the regal Rajasthani lineage. Dheeraj Bangur, the visionary behind this design, has meticulously woven the elements of ancient Vedas and the opulence of royal families into the packaging, creating a product that stands out in the global market for its elegance and cultural significance.

What sets Maharani Mahansar Somras apart is its ability to transport the consumer to the era of kings and queens through its visual storytelling. The packaging is a canvas where the rich history of Rajasthan meets the divine connotations of SOMRAS from the Vedas. The use of rose, an ingredient celebrated in Vedic wisdom for its benefits, further anchors the product in the realm of the extraordinary, offering a taste of immortality and enlightenment.

The design's strength lies in its minimalist approach, where the matte black bottle serves as a backdrop for the historical narrative. The old pale yellow textured paper of the label, adorned with the Somras branding and the engraving of Mahansar fort, adds layers of sophistication. The saffron accents, signifying the essence of the liqueur enriched with Kashmiri Kesar, are a nod to the product's premium quality and authenticity.

Attention to detail is evident in every aspect of the design. The embossed Somras lettering and the intricate gold ink printing are not mere embellishments but a statement of luxury and exclusivity. This design is a celebration of the past, presented through the lens of contemporary elegance, making Maharani Mahansar Somras a collector's item as much as a beverage of choice for the discerning consumer.

Receiving the Iron A' Design Award in 2024, Maharani Mahansar Somras has been recognized for its practicality, innovation, and adherence to industry best practices. This accolade is a testament to the design's ability to evoke fulfillment and positive emotions, contributing to a better world by bridging the gap between tradition and modernity. Dheeraj Bangur's creation is not just a packaging design; it is an artifact that elevates the experience of savoring a liqueur to an art form.