As urbanization accelerates, the number of vehicles on the road rises, and with it, the prevalence of in-car beverage consumption. Jikai Bao's TADA tumbler addresses this modern lifestyle shift, offering a solution that marries convenience with environmental consciousness. The tumbler's design is a direct response to the growing concerns over ocean pollution from disposable containers, posing a risk to both wildlife and human health.
The TADA tumbler stands out with its driver-centric design, featuring a magnetic lid that provides clear visibility of its open or closed status, thus minimizing distractions while driving. This innovative feature, coupled with a cup body that is tailored to fit a variety of car cup holders, ensures a secure and comfortable grip. The tumbler's vacuum insulation maintains beverage temperature, making it a reliable companion for any journey.
Constructed from food-grade materials, including stainless steel and polypropylene, the TADA tumbler is a testament to Jikai Bao's commitment to quality and safety. The design team, including Richie Ma and directed by Sharlene Tai, has meticulously engineered the tumbler to be spill-proof, ensuring that drivers can keep their focus on the road without worrying about messes.
The TADA tumbler's development journey began in May 2022 and culminated in March 2023 in Shanghai. Throughout this period, the design team conducted extensive research into the risks associated with drinking while driving. Their findings underscored the importance of a design that allows for one-handed operation, reducing the likelihood of accidents caused by divided attention. The team overcame significant challenges, particularly in creating a spill-proof yet easily accessible lid, drawing inspiration from the dependable mechanism of a wall switch.
With its utility model and appearance patents, the TADA tumbler not only ensures a safer driving experience but also champions sustainability. By encouraging the use of reusable drinkware, it contributes to the reduction of single-use plastics, aligning with global efforts to protect our oceans and environment. The Iron A' Design Award is a recognition of the tumbler's practicality, innovation, and positive impact on society.
In conclusion, the TADA tumbler by Jikai Bao is more than just a beverage container; it's a statement of responsible design. It reflects a harmonious blend of form, function, and foresight, offering a product that enhances the driving experience while promoting environmental stewardship. As the proud recipient of the Iron A' Design Award, the TADA tumbler is poised to set a new standard in the drinkware industry.
Project Designers: Shanghai Grand Trade Co.,Ltd.
Image Credits: Grand
Project Team Members: Designer: Jikai Bao
Richie Ma
Director: Sharlene Tai
Project Name: Tada
Project Client: Shanghai Grand Trade Co.,Ltd.