Rongbaohang BMW: A Symphony of Sustainability and Sophistication

Yixian Chen's Visionary Design Merges Elegance with Eco-Consciousness

At the heart of this project lies the BMW brand's core values: delivering customer satisfaction through cutting-edge technology and advanced concepts within a vast spatial and temporal canvas. The design, deeply resonant with the contemporary lifestyle of vitality, passion, and freedom, takes inspiration from the local environment and urban spirit. Yixian Chen's approach to sustainability is evident in every aspect of the design, from the restructuring of the overall lighting system to the integration of wooden grilles that cast an ethereal play of light and shadow.

One of the unique features of this design is its adherence to BMW's global construction regulations, which mandate green, low-carbon, and sustainable energy practices. This directive led to innovative solutions such as the optimization of the acrylic board's engineering costs. By customizing and assembling various sized parts, the design team achieved a cost-effective yet aesthetically pleasing outcome, demonstrating the project's commitment to both beauty and sustainability.

The transformation of the space is remarkable, with the exhibition hall's total area spanning 3496 square meters. The renovation saw a significant reduction in office space, an expansion of the customer lounge area by 30%, and an increase in the vehicle display area. These changes not only reflect a strategic use of space but also prioritize customer experience and product focus.

Interactivity is a key element of the Rongbaohang BMW experience. A touch of a button reveals the new car delivery workshop, where drama and tension fill the air. The simplicity of the interior walls and soft decoration allows the products to shine, while the construction of a ceremonial sense heightens the emotional value for consumers. This design choice underscores the importance of engaging customers in a narrative that celebrates the unveiling of their new vehicle.

Yixian Chen's design philosophy extends to the technical challenges overcome during the project. The installation of a massive water curtain required meticulous planning and precision in temperature control, flow rate, and orientation. The successful integration of this feature, along with rigorous waterproofing measures, exemplifies the project's innovative spirit and technical prowess.

The design's crowning glory is its unique and penetrating circular motion line, with blue acrylic panels on the ceilings that symbolize both the dynamic trajectory of BMW racing cars and the ripples of flowing water. The iconic BMW three-color slash bar serves as a partition, creating a seamless blend of motion and stillness, inviting visitors to experience the essence of movement within a static environment.

Yixian Chen's Rongbaohang BMW has not only redefined the standards for automotive showrooms but has also earned the prestigious Silver A' Interior Space, Retail and Exhibition Design Award in 2024. This accolade is a tribute to the design's exceptional expertise, innovation, and the evocative experience it provides. As the largest and most significant 5S store in the region, it stands as a beacon of design excellence, where the pursuit of luxury is inextricably linked with the principles of sustainability.