Notoginseng: A Packaging Design That Marries Tradition with Modernity

Designer Zhaocheng He's Award-Winning Medicine Packaging

The world of traditional Chinese medicine is witnessing a revolutionary change in its presentation, thanks to the creative vision of designer Zhaocheng He. The Notoginseng project is a testament to the power of design in bridging the gap between ancient practices and modern consumer expectations. Zhaocheng He's design draws inspiration from the natural habitat of the Sanqi plant, known for its medicinal powder, and the iconic ancient Chinese landscape paintings. This innovative approach has not only redefined medicine packaging but also infused it with a sense of high fashion and quality.

What sets Notoginseng apart is its unique packaging, which uses dots to depict mountain ranges, echoing the environment where the Panax notoginseng plant thrives. This design choice is not merely aesthetic; it symbolizes the powdery form of the medicine itself. The striking contrast of black and blue hues adds a contemporary edge to the packaging, making it stand out in a market traditionally dominated by reds and greens. This bold color scheme enhances the brand's appeal and leaves a lasting impression on consumers.

The production of the Notoginseng packaging is a blend of art and technology. The outer box is crafted from tinplate with an embossed relief, finished with a combination of matte and varnish textures to evoke a tactile experience. Inside, four smaller boxes made of eco-friendly paper nestle together, their arrangement reminiscent of a serene Eastern landscape painting. The dimensions of 125mm by 215mm by 50mm ensure that the packaging is both practical and visually striking.

Notoginseng's design is not just about aesthetics; it's about interaction and experience. The packaging retains the essence of traditional Chinese medicine while propelling it into the realm of lifestyle and fashion. This approach has redefined the brand experience, offering consumers a new way to engage with a centuries-old tradition. The design's success is a result of extensive research into the cultural significance and therapeutic benefits of Panax notoginseng, coupled with a modern interpretation of its aesthetic representation.

Overcoming the challenge of breaking industry norms, Zhaocheng He's design has been recognized with the prestigious Bronze A' Design Award in 2024. This accolade is a nod to the design's creativity, ingenuity, and its contribution to enhancing the quality of life. Notoginseng stands as a shining example of how design can pay homage to tradition while embracing the future, setting a new standard for medicine packaging in the process.

In conclusion, the Notoginseng packaging design by Zhaocheng He is a harmonious blend of traditional Chinese culture and contemporary design principles. It is a celebration of heritage and an invitation to experience the ancient art of healing through a modern lens. This design not only serves as a functional packaging solution but also as a statement piece that elevates the consumer experience and broadens the appeal of traditional Chinese medicine to a global audience.