The New Year's Red Envelopes, also known as "Lishifeng," are a set of three specially themed red packets that celebrate the Chinese New Year. Designed by CCB Fintech Co., Ltd., these envelopes pay homage to traditional Chinese customs while incorporating modern minimalist design techniques.
The inspiration for the design comes from the traditional Chinese element of "ancient coins" and the meaning of blessing. Through the use of dots, lines, and surfaces, the graphic design ingeniously captures the festive, auspicious, and rich traditional culture associated with red envelopes. It is a perfect blend of tradition and contemporary aesthetics.
The three themed red packets are designed with the New Year's greetings of prosperous fish, auspicious tangerine, and fortune-bringing. Each design carries its own symbolic meaning and represents wishes for abundance, luck, and wealth in the coming year.
The realization of this design involved background research, creative concept identification, sketching, and computer design software. The result is an electronic image format with a size of 180 * 90mm, perfectly suited for the purpose of red envelopes.
CCB Fintech Co., Ltd. has successfully overcome various challenges in creating this design. The incorporation of fish, tangerines, and gourds required careful consideration to ensure their symbolic meanings were accurately represented. The elements of "ancient coins" were skillfully combined with these symbols, resulting in visually striking and meaningful designs.
The New Year's Red Envelopes by CCB Fintech Co., Ltd. have received recognition for their excellence. They were awarded the Iron A' Design Award in the Packaging Design category in 2023. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements.
With their modern twist on traditional Chinese culture, the New Year's Red Envelopes by CCB Fintech Co., Ltd. are a beautiful representation of the regeneration and understanding of ancient customs in the contemporary world. They serve as a reminder of the importance of preserving and celebrating cultural heritage while embracing innovation and creativity.
Project Designers: CCB Fintech Co., Ltd.
Image Credits: CCB Fintech Co., Ltd.
Project Team Members: Chen Lei,Shusheng Liu
Project Name: New Year's Red Envelopes
Project Client: CCB Fintech Co., Ltd.