Shuang Gou Sheng Fang: Redefining Alcoholic Beverage Packaging

A Unique Blend of Tradition and Innovation

What sets Shuang Gou Sheng Fang apart from other alcoholic beverage packaging is its focus on the consumer interactive experience. The product is divided into two separate sections: a small bottle containing 68% ABV Virgin liquor and a bottom large bottle containing average ABV liquor. These two types of liquor can be enjoyed individually or blended freely, allowing for a variety of tastes and flavors. The blending process enhances the aroma and taste, providing a truly unique drinking experience.

The realization of Shuang Gou Sheng Fang involved a combination of design, technology, and craftsmanship. The packaging features a pioneering structure called the "double-covered chain," where the covers are made of ABS and PE material and electroplated with rose gold. The upper and lower covers can be connected and fixed by locking, ensuring the safety and integrity of the product. The bottles themselves are meticulously crafted, with the small bottle baked with rose gold floral paper and the large bottle baked with lithography discoloration paper for enhanced anti-counterfeiting measures. The packaging box is made with photolithography positioning paper and features scratch-resistant matt film, die-cutting, and delicate lamination techniques.

Shuang Gou Sheng Fang's specifications are as follows: the box measures 150mmx120mmx333mm, the big bottle measures 204mmx90.5mmx78mm, and the small bottle measures 63mmx43.5mmx36.5mm. These dimensions were carefully chosen to ensure the product's visual appeal and functionality.

Shuang Gou Sheng Fang is the result of a collaborative effort by a talented design team. Led by Creative Directors Liandong Zhang, Huashuang Liu, and Zhaoxin Zhu, the team also included designers Yunlin Dai, Chenchen Li, and Ruidong Hua. Their dedication and expertise have brought this innovative design to life.

One of the key features of Shuang Gou Sheng Fang is its emphasis on the "free blending" concept. This allows consumers to have a different drinking experience by blending the two types of liquor. The large bottle with average ABV can be enjoyed on its own, while the small bottle with 68% ABV can be tasted individually. The small bottle can also be blended with other liquors to create unique flavor combinations. This versatility and freedom of choice make Shuang Gou Sheng Fang a truly exceptional product.

The design project for Shuang Gou Sheng Fang took place from November 2020 to November 2021 in Nanjing, Jiangsu. Throughout the project, extensive research was conducted to improve the consumer experience and address any pain points. The product has undergone several iterations to enhance its quality, branding, and packaging, resulting in a sustainable development.

Shuang Gou Sheng Fang has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and technical excellence. Shuang Gou Sheng Fang's innovative approach to alcoholic beverage packaging has made a significant impact in the industry, contributing to a better quality of life for consumers.

With its unique blend of tradition and innovation, Shuang Gou Sheng Fang is poised to revolutionize the way we experience and enjoy alcoholic beverages. Its focus on the consumer interactive experience, versatile blending options, and meticulous craftsmanship make it a standout design in the industry. Shuang Gou Sheng Fang truly embodies the art, science, and technology of packaging design, setting new standards for the future.