Mirinda Vintage Special Edition

Beverage Packaging

The goal for the Mirinda Vintage Special Edition was to highlight the brand's heritage while remaining relevant to today's consumers. Designed by PepsiCo Design and Innovation, this special edition packaging pays homage to Mirinda's history while offering a fresh and contemporary look.

At the heart of the design is the instantly recognizable orange-shaped logo, prominently displayed on the label. The Mirinda name is spelled out in bubble-like vintage type, reminiscent of a bygone era. This unique typography adds a playful and nostalgic touch to the design.

The glass bottles used for the Mirinda Vintage Special Edition further enhance its throwback feel. The transparent bottles allow the vibrant colors of the beverage to shine through, enticing consumers with their visual appeal. To complete the vintage aesthetic, clean white bottle caps are used, adding a touch of simplicity and elegance.

One of the standout features of the Mirinda Vintage Special Edition is its collectability. In a society that is constantly chasing the latest trends, this special edition offers consumers the opportunity to own a product that has stood the test of time. It appeals to both long-time fans of Mirinda and younger consumers who appreciate the retro aesthetic.

The Mirinda Vintage Special Edition has received recognition for its exceptional design. It was awarded the Iron A' Design Award in 2022 in the Packaging Design category. This prestigious award is given to designs that demonstrate innovation, practicality, and adherence to professional and industrial standards. The Mirinda Vintage Special Edition stands out for its integration of industry best practices and its ability to evoke positive emotions, contributing to a better world.