Cense of Poem: A Poetic Incense Packing Design

Unveiling the Beauty of Fragrance and Poetry

The Cense of Poem design by Wei-Hsuan Liu and Hsin-Hsuan OuYang combines the art of incense burning with the beauty of poetry, creating a sensory experience like no other.

Inspired by the concept of poetry, the designers believe that life itself is a piece of poetry, and we are all writers of our own lives. The incense sticks represent the characters of the text, while the incense holder symbolizes the paper that carries the emotions released from the words and lines. The box, with its three different colors, represents common marks seen in daily life: the comma (yellow) signifies pause and break time, the dash (aquamarine) represents the continuity of life, and the exclamation mark (purple) symbolizes unexpected surprises and expectations for the future.

What sets the Cense of Poem design apart is its unique properties. The translucent box with matte wrapping concretizes the shape and flow of the smoke, creating a mysterious and poetic image. Each box corresponds to the color of the incense sticks inside, and the graphic design on each box complements the features and scent of the incense sticks. This external design aims to deliver a sense of mystery and poetry to the users.

The realization of the Cense of Poem design involves the use of acrylic with laser engraving. The boxes come in two sizes: large (110mm*110mm*40mm) and small (70mm*70mm*55mm), providing options for different preferences and needs.

The interaction with the Cense of Poem design is a sensory journey. Users are encouraged to scan the pattern and words on the box with their eyes before opening it, immersing themselves in the atmosphere. They can then open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, by lighting up the incense sticks, users can enjoy the scent and fully engage their sense of smell.

The Cense of Poem design project started in Taichung, Taiwan, in August 2022, and was completed in April 2023. It was exhibited in Taipei, Taiwan, in May 2023. Throughout the design process, the team conducted extensive research to conceptualize the sensory experience users have while burning incense. They aimed to connect users to an abstract feeling through the combination of the outer packaging and the scent of the incense sticks.

The Cense of Poem design overcame two main challenges. The first challenge was selecting the elements that would drive users into specific situations while distinguishing the differences between the series. The second challenge was effectively conveying the origin, intention, and meaning of the design through the outer packaging.

The Cense of Poem design has been recognized for its creativity and ingenuity. It was awarded the Bronze A' Design Award in Packaging Design in 2023. This prestigious award is bestowed upon outstanding designs that authenticate experience and resourcefulness, incorporating best practices in art, science, design, and technology. The Cense of Poem design exhibits strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

Project Details and Credits

Project Designers: Wei-Hsuan Liu
Image Credits: Wei-Hsuan Liu, Photographer, 2023. Hsin-Hsiu OuYang, Photographer, 2023.
Project Team Members: Wei-Hsuan Liu Hsin-Hsiu OuYang
Project Name: Cense of Poem
Project Client: Wei-Hsuan Liu

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