Wuzhe: A Wine Bottle Design Inspired by Jiangnan

A Poetic Homage to Ancient Culture

Wuzhe stands out from other wine bottle designs with its distinctive shape and cultural references. The designers at Sungoo Design have skillfully combined elements from the unearthed Wu and Yue cultural relics with the graceful jade that symbolizes the Wu culture. By modernizing and refining these traditional elements, they have created a design that exudes sophistication and beauty.

The bottle itself is reminiscent of a poem, with its graceful curves and intricate details. It embodies the spirit of Jiangnan, where beauty is appreciated, and life is savored slowly. Wuzhe invites us to indulge in the wonders of this region, offering a sensory experience that goes beyond the taste of the wine.

The Wuzhe design team, led by Muqiang Fu and Jingsong Lin, has successfully captured the essence of Jiangnan's ancient culture and transformed it into a work of art. Their attention to detail and commitment to preserving the cultural heritage of the region is evident in every aspect of the design.

Wuzhe has been recognized for its exceptional design and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious accolade is bestowed upon designs that demonstrate outstanding craftsmanship, resourcefulness, and a commitment to improving the quality of life. Wuzhe's unique blend of art, science, design, and technology sets it apart as a truly remarkable creation.

With Wuzhe, Sungoo Design has not only created a wine bottle but also a piece of art that celebrates the beauty and cultural richness of Jiangnan. It is a testament to the power of design to transcend boundaries and evoke emotions. Wuzhe invites us to embark on a journey through time and culture, savoring the essence of Jiangnan with every sip.