XX240 BMS SNB LED TV: Redefining Television Design

Golden A' Design Award Winner by Burak Emre Altınordu, Vestel ID Team

The inspiration behind the XX240 BMS SNB LED TV Series was to eliminate visual borders as much as possible. The chrome-coated side surfaces elegantly highlight the display, setting it apart from similar products in the market. The design's uniqueness lies in its cost-effective BMS display assembly technique, a step ahead of its competitors.

This LED TV series includes options ranging from the most affordable mid-size to the highest segment big size TVs, all embodying the same design idea. The display design, owned by the production company, is assembled with the BMS methodology. The design leaves the bezel area open, framing it with the back cover's wall thickness. This approach gives the TV the appearance of being covered with only a thin frame and an illuminated logo area below.

The model comprises a back cabinet that holds the display and covers all boards. Its visible side walls from the front view are chrome-coated using special machinery. The tabletop stand, robust yet distinct, borrows its design language from the LED area of the TV through metal bars.

The XX240 LED TV series is a testament to the Vestel ID Team's innovative approach to design and technology. The team, including Adem Cengiz Öztürk, Armağan Kaya, Başak Öksel, Can Uçkan Yüksel, Cansu Kızıltan, and others, have contributed to this groundbreaking design.

The design's excellence has been recognized with the prestigious Golden A' Digital and Electronic Device Design Award in 2013. This accolade is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.