Vinaria din Vale: Redefining Wine Label Design

A Unique and Distinctive Approach to Wine Packaging

The inspiration for the Vinaria din Vale label design came from the company's own trademark, which serves as the main element of the product's label. The goal was to create a design that would draw attention to this newcomer in the market and make its name more recognizable. To achieve this, Sumilov incorporated the image of stylized feathers coming from a stork's wing, which has become a prominent feature across the entire range of Vinaria din Vale products. This splashy element not only distinguishes the brand from its competitors but also adds a touch of elegance and sophistication.

What sets the Vinaria din Vale label design apart is its ability to maintain the company's original name and image while highlighting its national and regional lineage. The silhouette of a stork, a symbol of the company, is prominently featured on the label, emphasizing its connection to the local culture and traditions. This design choice not only adds a sense of authenticity but also creates a memorable visual identity for the brand.

The realization of the Vinaria din Vale label design involved the use of advanced printing techniques such as foil stamping and tactile varnish. The label is printed on artistic matte paper, which adds a luxurious and refined touch to the overall packaging. The label is also carefully glued around the bottle's entire circumference, creating a continuous line that enhances the visual impact of the design.

Valerii Sumilov, along with his team members Irina Strashnic, successfully completed the Vinaria din Vale project in April 2013. Since then, the wine has been exclusively available in select restaurants in Chisinau, Moldova. The label's main purpose is to differentiate the product from others in the same category and leave a lasting impression on consumers. Whether it's displayed on a restaurant shelf or held in the hands of a curious wine enthusiast, the Vinaria din Vale label never fails to captivate and surprise.

The Vinaria din Vale label design has received numerous accolades, including the prestigious Silver A' Design Award in 2014. This award recognizes the design's outstanding expertise, innovation, and artistic skill. The Vinaria din Vale label design showcases a remarkable level of excellence, leaving consumers in awe and wonder.