Reviving Tradition: Jingyang Brick Tea Packaging

Litete Brand Design's Innovative Approach to Preserve and Promote Chinese Heritage

The design concept of Jingyang Brick Tea packaging draws inspiration from the late Qing Dynasty merchant culture and local customs. The packaging features line drawings depicting various aspects of life during that era, from merchants riding horses around downtown and countryside, vendors selling local snacks, folk artists performing Chinese operas, to students preparing for exams. The design uses three traditional Chinese colors on different packaging, each representing a unique aspect of the culture.

The uniqueness of this packaging lies in its use of traditional Chinese engraving technology. The hand-carved designs give it a more traditional feel, while the packaging material, made of hand-made rice paper, is environmentally friendly and moisture-proof. The final implementation of the packaging uses handmade rice paper and wood-block prints for inscription rubbing, promoting the inheritance of China’s intangible cultural heritage.

The packaging process faced several challenges, including the selection of moisture-proof and insect-proof materials that align with the traditional Chinese design style. The solution was to use rice paper, a material that is both traditional and practical. The decoration process also posed a challenge as the team decided to use China's intangible cultural heritage block printing instead of digital printing. This required finding intangible cultural heritage inheritors, a task that proved difficult but ultimately rewarding.

The Jingyang Brick Tea packaging design is not just a product; it's a testament to the rich history and culture of China. It's a bridge that connects the past with the present, and a beacon that lights the way for the future. The design is a perfect example of how design can be used to preserve and promote cultural heritage, stimulate economic growth, and solve social problems.

Overall, the Jingyang Brick Tea packaging design by Litete Brand Design is a remarkable achievement that showcases the power of design and the importance of cultural preservation. It's a design that tells a story, a design that carries a message, and a design that makes a difference.