Ying Song's Award-Winning Design: Zhenjiu Zhencang Chinese Baijiu

Unveiling the Art of Time: A Fusion of Culture and Innovation

The Zhenjiu Zhencang Chinese Baijiu package design is a unique blend of artistry and functionality. It stands out for its visual appeal, topicality, and collectability, thanks to the creative use of different materials. The design takes the form of a sailboat riding the wind and waves, symbolizing the brand's journey and evolution over time.

The bottles are elegantly displayed on a pearl shell-shaped bottom tray, reminiscent of the "Birth of Venus" by Italian painter Sandro Botticelli. This artistic reference not only enhances the visual appeal of the design but also allows western consumers to appreciate the noble and beautiful essence of the product.

Adding to the design's uniqueness is a crystal base carved with an ancient winery. This feature, illuminated by an LED light, showcases the long history of the enterprise, reinforcing the brand's heritage and commitment to quality.

The design measures 520mmx250mmx370mm and is realized using a variety of materials, including metal, wood, PMMA, LED light, and plastic. The creative team behind this design includes Yingsong Chen (Creative Director), and designers Gang Wang, Nian Li, and Wenbing Cheng, with 3D contributions from Huandi Li and Wei Hu.

The Zhenjiu Zhencang Chinese Baijiu package design is a testament to Ying Song Brand Design Shenzhen Co., Ltd's commitment to innovation and cultural preservation. The design's ability to convey the brand culture of Zhenjiu - precious, scarce, and high-end - through the metaphor of pearls and shells, is a remarkable achievement. It is this blend of art, culture, and innovation that earned the design the Silver A' Packaging Design Award in 2023.