The Beidacang Junfei Wine packaging, designed by Xingyun Wubai, is a testament to the power of design in transforming everyday objects into works of art. The design is inspired by the five senses, with the bottle shape reflecting peach blossom makeup, a popular trend in the Tang Dynasty. The bottle cap, shaped like a peach blossom and adorned with an ancient hairpin, adds a touch of elegance and luxury, reflecting the spirit of "junfei".
The packaging box takes inspiration from the "cross-collar right lapel" of Hanfu, a traditional Chinese dress. This creative touch transforms the box into a visual feast of "Phoenix Crown and Xia Phi", further enhancing the product's appeal. An ingeniously designed handle at the collar of the box ensures convenience for consumers, demonstrating the designer's attention to functionality alongside aesthetics.
What sets this design apart is its unique blend of fashion and functionality, with the brand name "Concubine Jun" serving as the central theme. The design successfully captures the graceful and luxurious atmosphere associated with the concubine, making it a standout in the realm of liquor packaging.
The Beidacang Junfei Wine packaging is crafted using glass and paper, embodying the principles of five-sense design theory. This approach, which prioritizes the human experience, has been instrumental in the creation of this anthropomorphic design. The result is a packaging design that not only looks stunning but also engages the senses, offering a unique user experience.
Despite the challenges faced in advancing packaging design, Xingyun Wubai's innovative approach has resulted in a design that is both aesthetically pleasing and functional. This accomplishment has earned the Beidacang Junfei Wine packaging the Golden A' Packaging Design Award in 2023, a testament to the designer's creativity and skill.
In conclusion, the Beidacang Junfei Wine packaging by Xingyun Wubai is a shining example of how design can elevate a product, making it more than just a commodity. It showcases how thoughtful design, rooted in tradition yet forward-looking, can create a product that is not only visually appealing but also offers a unique user experience. This design serves as an inspiration for designers and brands alike, demonstrating the power of design in transforming the ordinary into the extraordinary.
Project Designers: Ji Xing Chuang Yi
Image Credits: Shenzhen Jixing Creative Design
Project Team Members: Ji Xing Chuang Yi
Project Name: Beidacang Junfei Wine
Project Client: Ji Xing Chuang Yi