Neon Zebra: A Fresh Take on Beverage Packaging

PepsiCo Design and Innovation's Award-Winning Mixer Revolution

The mixer category saw a growth of 28% in 2020, indicating a significant shift in consumer habits. Recognizing this opportunity, PepsiCo Design and Innovation introduced Neon Zebra, a product designed to cater to a new generation of consumers with different mixology habits. The product is designed to be a confident choice for consumers, whether for a quiet night in or a lively party.

What sets Neon Zebra apart is its unique mixed drink recipe, called the Neon Zebra equation, featured on each can and drink package. This playful approach to mixology guides consumers in making the perfect mixed drink with the product. Each can is designed to make two cocktails, making it a perfect choice for sharing.

Adding to the uniqueness of the design, the garnish images featured alongside Neon Zebra are simple and easy to replicate: a lime slice and some mint. These garnishes, presented in bold 2D graphics or fun 3D forms, bring the wild Neon Zebra world to life, enhancing the overall user experience.

The Neon Zebra design has been recognized with the Silver A' Packaging Design Award in 2022. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Designs that win this award are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, Neon Zebra is a testament to PepsiCo Design and Innovation's commitment to pushing the boundaries of beverage packaging design. By responding to changing consumer habits and introducing a fresh and playful approach to mixology, they have created a product that is not only functional but also engaging and fun.