Qi Series: A Unique Package Design Inspired by the 24 Solar Terms

Bringing the Change of Seasons to Your Tea-Carbonated Drinks

Inspired by the 24 solar terms, the Qi Series by Dongdao Design Team is a package design that allows customers to experience the change of times and seasons through their tea-carbonated drinks.

The concept behind the Qi Series is based on the 24 Solar Terms (Jie Qi), which are points in the traditional East Asian lunisolar calendars that signify natural phenomena. Each solar term represents a different combination of tea and carbonated drink, allowing consumers to feel the changes of times and seasons as they enjoy their beverage.

In Chinese culture, Qi (also chi) is an active principle forming part of any living thing. It is frequently translated as "natural energy," "life force," or "energy flow." The Qi Series embodies this concept by infusing the drinks with the essence of the 24 solar terms, creating a unique and dynamic experience for consumers.

The Qi Series package is made of aluminum, ensuring durability and sustainability. The information on the package is printed using the technique of silkscreen printing, adding a touch of elegance to the design.

With a capacity of 350ML, the Qi Series package is the perfect size for enjoying your favorite tea-carbonated drink. Its sleek and modern design makes it a standout choice for those who appreciate both style and functionality.

The Qi Series was a result of a collaboration between the Dongdao Design Team and the client's package team. Through extensive discussions and brainstorming sessions, the concept of the 24 solar terms emerged as the perfect representation of Eastern culture and the changing of seasons.

One of the main challenges faced during the design process was finding a concept that not only reflected Eastern culture but also reminded people of the change of time and seasons. After several rounds of discussion, the concept of the 24 solar terms proved to be the ideal solution.

The Qi Series has received recognition for its innovative design. In 2015, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award is bestowed upon designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology.

The Qi Series by Dongdao Design Team is not just a package design; it is a unique and immersive experience that brings the beauty of the 24 solar terms to your tea-carbonated drinks. Indulge in the flavors of the seasons and let the Qi Series transport you to a world where time and taste intertwine.


Project Details and Credits

Project Designers: Dongdao Creative Branding Group
Image Credits: Dongdao Creative Branding Group
Project Team Members: Dongdao Team
Project Name: Qi Series
Project Client: Dongdao Creative Branding Group


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