Insal'Arte: A Fresh Take on Food Packaging

Mirco Luzzi's Award-Winning Design Transforms Salad Packaging into Playful Art

Mirco Luzzi's inspiration for Insal'Arte came from the desire to create a new graphic language for fresh cut salads. The design is elegant and polished, yet playful, re-creating the alphabet letters and offering the opportunity to play with words. This dual functionality not only showcases the product but also makes its name and typology easily recognizable. For example, every package displays the initial letter of the product inside it, such as C for Carote, V for Valerianella, and so on.

Insal'Arte's unique properties lie in its dual functionality. It is not merely a decoration but a tool for communication. The packaging allows sellers and consumers to create phrases and play with the letters, adding a fun and interactive element to the shopping experience. This innovative approach to packaging design sets Insal'Arte apart from other designs in the market.

The packaging is realized through print in polypropylene bag or polypropylene tray, closed with an anti-fog film through a flowpack system. The design is available in various dimensions to accommodate different salad types and sizes, ensuring the product's freshness and quality are maintained.

Insal'Arte's design process involved overcoming several challenges. The creation of letter sculptures with salads was a significant hurdle due to the physiological deterioration of fresh vegetables during staging. The team also faced difficulties in achieving the desired soft effect of the white fading during the printing phase, which was eventually resolved by turning to rotogravure printing machines.

Insal'Arte's innovative design has not gone unnoticed. It was awarded the Golden A' Packaging Design Award in 2015, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. This recognition is a testament to the design's exceptional quality and its significant impact on the world of food packaging design.

In conclusion, Insal'Arte by Mirco Luzzi is a testament to the power of innovative design in transforming everyday objects into interactive and engaging experiences. It is more than just a packaging design; it is a new graphic language that brings fun, creativity, and elegance to the world of fresh cut salads.