Kalekent Sales Office

Redefining the Concept of Sales Offices

The main objective of the Kalekent Sales Office is to create a space that goes beyond the typical sales office experience. RSG Interior Design aimed to design an interior that excels in both structure and functionality, while also allowing for easy transformation in the future. The office is located in Beylikduzu, one of the most developing parts of Istanbul, known for its multicultural environment and natural surroundings.

The building itself is a combination of two forms: a square mass constructed as a two-story structure intersecting with a rectangular form dedicated to office spaces. The entrance floor features a reception and waiting area, while the lower floor houses sample houses, a kid's playground, toilets, sales and model areas. The design also allows for future transformations, such as converting the negotiation area into a main cafe and repurposing the sample houses as welcoming areas for the pool, fitness center, and cafe.

One of the key elements of the Kalekent Sales Office is the use of fiber concrete walls and epoxy earthy colors in both the construction and furnishing. The rough-looking fiber cement walls create a contrast with the vibrant and lively colors used in the interior, resulting in a visually striking space. The abundance of natural light, combined with the comfortable and inviting sofas, ensures that visitors feel at home and at ease during their visit.

With a focus on functionality and easy transformation, the interior design of the Kalekent Sales Office allows for a smooth circulation of functions. The space is designed to adapt to the changing needs of the housing complex, ensuring that it can be transformed into a recreational area once the sales process is completed. The atria zone, where customers may spend the most time, is carefully designed to create a grand and warm atmosphere that showcases the future texture of home.

The Kalekent Sales Office covers an area of 3245 m2, with a budget of 1,000,000 Euros allocated for construction and interior design. The project started in August 2013 and was completed in December 2013, all within the bustling city of Istanbul.

RSG Interior Design conducted extensive research to understand the needs and preferences of potential buyers. The aim was to create a space that not only showcases the housing complex but also makes potential buyers feel comfortable and allows for easy communication with the sales team. The interior design experience, combined with a deep understanding of the psychology of buyers making a significant investment, resulted in a space that truly caters to their needs.

The Kalekent Sales Office has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2015. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and technical excellence, contributing to the improvement of quality of life.

With its innovative design, the Kalekent Sales Office sets a new standard for sales offices, offering a unique and immersive experience for potential buyers. It successfully combines functionality, aesthetics, and a deep understanding of customer needs, making it a standout project in the field of interior design.