Giochiamo: A Playful Shelf Unit

Combining Practicality and Playfulness

Giochiamo, designed by Yu Hiraoka Design, is a unit of shelves that embodies the playfulness of combining them. In today's fast-paced world, where everything moves quickly and we are constantly trying to keep up, people crave something adorable and playful to comfort their hearts and remind them of their childhood.

What sets Giochiamo apart is its practicality and the ability to choose how to combine the shelves. The process of combining them itself is playful, and the adorable look of the unit adds a joyful accent to any room.

The inspiration for Giochiamo came from the idea of using the mechanism of Lego for a shelf unit. While there are many products inspired by Lego, there are very few furniture pieces. This realization led to the belief that Giochiamo had great potential.

The creative challenge of this project was to create different variations of combinations, similar to Lego. This allows users to play with the possibilities of combinations based on their creative and playful minds, as well as their practical needs.

Made from walnut and black oak, Giochiamo measures W390 H274 D260 mm. Its compact size makes it suitable for various spaces, whether it's a living room, bedroom, or office.

In 2015, Giochiamo was awarded the Bronze A' Design Award in the Furniture Design category. This prestigious award recognizes designs that exhibit strong technical and creative skills, contributing to improvements in quality of life.

Giochiamo is not just a shelf unit; it's a piece of furniture that brings joy and playfulness into your home. With its unique design and the ability to customize the combinations, it adds a touch of whimsy to any space.