Hyeto: The Perfect Blend of Tradition and Innovation

A Unique Tea Package Inspired by Korean Royalty

Hyeto is a tea package designed by Hisu Jeong, Albert Kim, and Jiin Kim, inspired by the golden crown of the Shilla period. With its blend of Oriental and Western herbs and teas, Hyeto offers a unique and harmonious tea experience.

Hyeto, also known as the Royal Orchard, takes its inspiration from the logo of the Royal Orchard, which symbolizes a garden of the Royal Family. The jewel ornament in the middle of the crown represents a tree, signifying a sense of nature and communication. This concept of "Teammunication" reflects the core philosophy of Royal Orchard, where a cup of tea becomes a means of connecting people.

What sets Hyeto apart is its focus on blending Oriental and Western herbs and teas without compromising their individual characteristics. Each tea in the Royal Orchard collection offers a distinct taste and health benefits, enhanced by aroma and color therapy. The result is a range of teas that cater to the diverse needs of customers, combining taste, health, and design in one package.

The realization of Hyeto involves a combination of tea cases, each measuring 44mmx32mmx22mm, which allows for various combinations. The materials used for the package are safe and harmless to the human body, and each case is sealed with plastic for better preservation of taste and hygiene.

The Royal Orchard Sampler Gift Set offers a selection of 12 different teas, with each tea case containing one tea sachet. The set also includes a tea tray, making it a perfect gift for tea enthusiasts. The dimensions of the set are 370mm×230mm×55mm.

Hyeto's design is not only functional but also visually appealing. The modern and elegant packaging makes it suitable for various occasions, from special gifts for national holidays to everyday enjoyment. The design team, consisting of Hisu Jeong, Albert Kim, and Jiin Kim, has put in extensive research and development since February 2012, ensuring that Hyeto meets the highest standards of quality and innovation.

The challenges faced during the design process included finding the optimal balance between different teas and herbs, while also creating unique stories for each blend. Through repeated tastings and careful consideration, the design team overcame these challenges, resulting in the creation of Hyeto.

Hyeto, or the Royal Orchard, invites you to "Drink Nature! Feel Nature!" It offers a tea experience that allows you to connect with nature and indulge in the harmony of Oriental and Western flavors. With its award-winning design, Hyeto has been recognized for its practicality, innovation, and adherence to professional and industrial requirements. Experience the beauty and taste of Hyeto, the perfect blend of tradition and innovation.


Project Details and Credits

Project Designers: Hisu Jeong
Image Credits: Hisu Jeong
Project Team Members: Hisu Jeong Albert Kim Jiin Kim
Project Name: Grand24
Project Client: Hisu Jeong


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