LIFEWTR Series 1: A Canvas for Creativity

PepsiCo Design & Innovation Redefines Bottle Graphics

LIFEWTR Series 1, a product of PepsiCo Design & Innovation, is not just another brand of bottled water. It is a unique platform that showcases the sources of creation and creativity. Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles introduce distinct expressions of creativity to the world.

The first series features the captivating work of some of the boldest and transformative artists of today: MOMO, Craig & Karl, and Jason Woodside. Their art graces the labels of the LIFEWTR bottles, transforming the simple act of drinking water into an immersive experience of art and design.

What sets LIFEWTR apart is its commitment to advancing and showcasing creativity. The bottle serves as a canvas for art and design, featuring rotating label motifs created by emerging artists. This approach not only enhances the aesthetic appeal of the product but also provides a platform for artists to reach a wider audience.

Such a unique concept has not gone unnoticed in the design world. LIFEWTR Series 1 was awarded Platinum in the A' Packaging Design Award in 2017. The Platinum A' Design Award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing. It is awarded to designs that advance the boundaries of art, science, design, and technology, exhibiting transcendent excellence and making the world a better place.

With LIFEWTR Series 1, PepsiCo Design & Innovation has redefined the concept of bottled water. It is no longer just a commodity, but a medium to celebrate and promote creativity. By turning a simple bottle of water into a canvas for art, they have transformed a mundane object into a source of inspiration.