Revolutionizing Playtime: Sung Jang Laboratory's My Dino Series

Modular Wooden Toy Wins Silver in A' Toys, Games and Hobby Products Design Award

The inspiration behind the My Dino Series lies in the concept of modularity. This popular aspect of toy design promotes continuous creative activity for children. However, Sung Jang Laboratory noticed a gap in the market: while most modular toys are made of plastic, wooden alternatives often lacked complexity, offering little beyond basic stacking activities. The My Dino Series was born out of the intention to introduce configurable modularity to wooden toys.

What sets the My Dino Series apart from other toys is its unique properties. The series utilizes EQB's proprietary Smart Joint, a genderless snap joint that allows for endless building possibilities. By eliminating the need for separate male and female parts, any joint can connect to any other joint, broadening the scope for creativity. The collection includes three dinosaur toys that can be broken down into block elements and rebuilt into different dinosaurs, offering a versatile and engaging play experience.

The My Dino Series is made from hand-fabricated birch wood, with injection-molded plastic joints. Each toy is approximately 20cm in length, making them easy for little hands to manipulate. The design's realization technology combines traditional craftsmanship with modern manufacturing techniques, resulting in a product that is both high-quality and innovative.

The intellectual property for the My Dino Series belongs to Art House Co./EQB, based in Seoul, Korea. The series' unique design and innovative use of materials have earned it recognition in the form of the Silver A' Design Award in 2017. This prestigious accolade is awarded to designs that demonstrate outstanding expertise and innovation, technical excellence, and artistic skill, and that evoke positive feelings, amazement, and wonder.

In conclusion, Sung Jang Laboratory's My Dino Series is more than just a toy. It is a testament to the power of innovative design and the endless possibilities of play. By combining traditional materials with modern design principles, the My Dino Series offers a sustainable, engaging, and creative playtime solution that children and parents alike will appreciate.