Ashtray CT: Redefining the Meaning of an Iconic Shape

Transforming Outmoded Products into Contemporary Design

In developing the Ashtray coffee table, designer Jeffrey Day sought to give new life to society's outmoded or benign products and challenge the way we interpret familiar shapes. The Ashtray shape, often associated with smoking and the tobacco industry, carries both negative and positive connotations. By reimagining this shape as a coffee table, Day aims to redefine its meaning and evoke fresh perspectives.

The Ashtray_CT stands out with its unique subject matter and scale. By altering the medium, use, and size, Day invites people to view the table from a different angle. The simple yet beautiful shape of a dished-out square transforming into a circle becomes a conversation piece that sparks reactions and encourages dialogue.

The Ashtray_CT is brought to life using advanced CNC router technology. Creating the perfect "blank" for cutting required meticulous planning to ensure the router bit remained engaged throughout the process. Overcoming the challenge of routing on both sides of the blank, Day achieved a seamless and visually striking design.

With dimensions of 812mm width, 812mm depth, and 430mm height, the Ashtray_CT is a statement piece that commands attention in any space. Its contemporary aesthetic and innovative use of form make it a standout addition to any interior.

By reclaiming an outdated product and breathing new life into a beautiful shape, the Ashtray_CT challenges preconceived notions and allows for individual interpretation. It encourages viewers to see beyond the traditional associations of the ashtray and appreciate the design's unique qualities.

The Ashtray_CT project began in March 2016 in Seattle and was completed in August 2016. It represents a culmination of research and experimentation, aiming to shift perceptions and spark conversations about the potential of everyday objects.

Jeffrey Day's Ashtray_CT has been recognized for its exceptional design. It was awarded the Iron A' Design Award in 2017, a prestigious accolade that celebrates well-designed, practical, and innovative creations. This award acknowledges the table's integration of industry best practices, competent technical characteristics, and its contribution to a better world.


Project Details and Credits

Project Designers: Jeffrey A Day
Image Credits: RG Brand
Project Team Members: Jeffrey A Day
Project Name: Ashtray_CT
Project Client: Jeffrey A Day


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