Yanghe Dreamer: A Spirit Packaging Design

Unleashing the Power of Dreams

Everyone is a dreamer! The Yanghe Dreamer spirit packaging design embodies the essence of dreams and the pursuit of glory. Inspired by the wings of dreams, this design showcases a gem-like bottle encircled by delicate wings, symbolizing the power of dreams to guide individuals towards success. With its fashion-forward aesthetic, simplicity, and high-quality craftsmanship, Yanghe Dreamer stands out as a unique and captivating spirit packaging design.

The Yanghe Dreamer design is characterized by its exclusive wings of dream, adorned with silver, blue, and golden accents. These colors not only convey a sense of elegance and sophistication but also reflect the brand's commitment to excellence and quality. Crafted using glass, stainless steel, and special paper, this design combines traditional materials with modern production techniques to create a truly remarkable packaging experience.

Overcoming various creative, technical, and research challenges, the Yanghe Dreamer design team successfully brought their vision to life. One of the most significant obstacles was achieving the desired texture and relief on the glass container. The team's meticulous attention to detail and innovative problem-solving skills resulted in the creation of intricate decorative figures that enhance the overall aesthetic appeal of the packaging.

The design process for Yanghe Dreamer involved brainstorming sessions to generate ideas, followed by the drafting phase utilizing advanced design software such as AI and Photoshop. After presenting their concepts to clients, the final design sketches were sent to the factory for the production of the first sample. This collaborative approach ensured that the design met the expectations of both the design team and the client.

The Yanghe Dreamer spirit packaging design project spanned from September 2016 to December 2016. It was developed by the OCD&Design Department Project 4 Groups, led by designer director Kang Weijie and designers Huang Song, Song Shuiling, and Lin Manling. The project took place in Yanghe, China, where the Yanghe Distillery Co., Ltd. is located. The rich history and cultural significance of Yanghe wine, which dates back to the Han Dynasty, served as a key source of inspiration for the design team.

Recognized for its exceptional creativity and ingenuity, the Yanghe Dreamer design was awarded the Bronze A' Design Award in the Packaging Design category in 2017. This prestigious accolade is bestowed upon designs that demonstrate outstanding technical and creative skills while contributing to improvements in quality of life. The Yanghe Dreamer design exemplifies the fusion of art, science, design, and technology, making it a true testament to the power of dreams.