PepsiCo's Innovative Approach: Celebrating Chinese Heritage with Mom Handworks

Unique Beverage Packaging Design Wins Silver A' Design Award

The Pepsi Mom Handworks project is a limited edition three can collectible series that showcases the beauty and diversity of Chinese cultural heritage. The design inspiration for this project came from three different regional embroidery styles, reflecting the rich tapestry of Chinese traditions.

This collaboration with Mom Handworks is part of PepsiCo's commitment to local relevancy and social responsibility. The partnership was initiated as part of the 2019 Bring Happiness Home Chinese New Year Campaign. The campaign aimed to bring joy and happiness to Chinese homes, while also promoting the efforts of Mom Handworks, a cooperative program under the China Women's Development Foundations.

The uniqueness of this design lies in its celebration of traditional Chinese embroidery styles, a feature that sets it apart from other beverage packaging designs. The project is a testament to PepsiCo's innovative approach to design and its dedication to celebrating local cultures.

The Pepsi Mom Handworks project has been recognized for its creativity and professional excellence, earning the Silver A' Design Award in 2021. The award is given to designs that demonstrate outstanding expertise and innovation, strong technical characteristics, and splendid artistic skill. It is a mark of excellence and a testament to the positive feelings, amazement, and wonder that the design introduces.

In conclusion, the Pepsi Mom Handworks project is a shining example of how design and innovation can be used to celebrate cultural heritage and promote social responsibility. It is a testament to the power of collaboration and the impact that thoughtful design can have on society.