PepsiCo's Futuristic Vision: The Pepsi Expo 2020

Unveiling the Award-Winning Design of PepsiCo's Limited Edition Cans

The Pepsi Expo 2020 design is a vibrant and abstract composition that revolves around a stylized central figure. The flat illustrations are designed to stimulate the imagination, reflecting the diversity of cultures, experiences, and backgrounds that shape our world. The design is a testament to the fact that the future can look vastly different from one person to another, with each subtheme embedded in the design telling a unique story.

What sets the Pepsi Expo 2020 design apart is its representation of the future. It envisions a convergence of opportunity, mobility, and sustainability in a world brimming with diverse cultures and experiences. The limited edition cans, co-branded with Pepsi and Expo, are designed to commemorate Expo 2020 Dubai and its three subthemes. The eye-catching, thought-provoking designs are intended to stimulate global conversation.

The design was brought to life by the PepsiCo Design & Innovation team, a group of creative minds dedicated to pushing the boundaries of design in the beverage industry. Their work on the Pepsi Expo 2020 project is a testament to their commitment to innovation and their ability to create designs that resonate with a global audience.

The Pepsi Expo 2020 design has not gone unnoticed in the design world. It was awarded the Platinum A' Packaging Design Award in 2021, a prestigious accolade that recognizes world-class, exceptional, and highly innovative designs. This award is given to designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing. The Pepsi Expo 2020 design is indeed a defining aesthetic of our era, advancing the boundaries of art, science, design, and technology.

The Pepsi Expo 2020 design is more than just a packaging design; it's a window into the future. It's a testament to the power of design to stimulate conversation, challenge perceptions, and bring people together. As we look to the future, we can expect to see more innovative and thought-provoking designs from PepsiCo Design & Innovation.