Revolutionizing Seasoning with ShiSanCun Mushroom Sauce

OCD & KK Design Studio's Innovative Approach to Packaging Design

The inspiration for the ShiSanCun Mushroom Sauce packaging design comes from a rich Chinese historical story from The Three Kingdoms Period. The designers created an exclusive cartoon figure, the Three Kingdoms Mushroom Man, which, along with adorable funny faces, trendy color application, and font, gives the product a distinct image in the seasoning market.

What sets this design apart is the seamless blend of brand culture into the product. The Three Kingdoms Mushroom Man serves as the core design element, with specific images infused with different characters based on the three types of flavor - original, beef, and spicy. The aim is to provide a stronger visual interaction experience for buyers and add more cultural characteristics to the product.

The packaging is realized using glass and plastic, with dimensions of 68mm X 102mm X 68mm. The design process involved brainstorming, drafting using AI and Photoshop, presenting to clients, and finally sending the final design sketches to the factory for sample production.

The project, which took place from September to December 2016, was driven by the growing Chinese national economy and the transition of consumption economy. The designers noted that traditional Chinese condiment packaging often lacked personality and modern taste, appearing too serious and distant to consumers. The ShiSanCun Mushroom Sauce packaging design was an attempt to change this narrative.

The main challenge faced by the designers was dealing with the texture and relief on the glass container. They had to figure out how to create more delicate decorative figures and overcome challenges related to material and mould. Despite these hurdles, the design was successful and was awarded the Golden A' Packaging Design Award in 2017, a testament to its outstanding and trendsetting creation.