Rosé: A Delicate and Feminine Wine Packaging Design

Unveiling Elegance and Sophistication

The Rose packaging design stands out as a unique and feminine creation in the world of wine packaging. It caters to the rising trend of Rose consumption led by women, offering a product that strengthens their complicity and connects them with life's simple and special moments. The design targets single professional women who enjoy new experiences with easy-drinking wines.

What sets this Rose apart is its pioneering approach in Chile. It is the first of its kind to launch in a small size of 375 ml, appealing to those seeking a more intimate and personal wine experience.

The Rose packaging is meticulously crafted using the finest materials and printing techniques. The label is printed on Aconcagua Martele paper, weighing 89 grs/m2, and showcases five special colors. The use of digital offset printing, combined with gold-foil, black-foil, relief, and bas-relief finishings, adds a touch of luxury and sophistication to the design.

With a label dimension of 85x90 mm, the Rose packaging exudes elegance and femininity. The design incorporates the aesthetic language of nature, featuring vineyard leaves that intertwine like tendrils around the text. The exquisite pale damask color of the label reflects the fresh and delicate notes of grapefruit and melon, accompanied by subtle floral aromas.

The Rose de Concha y Toro is best enjoyed chilled and pairs perfectly with appetizers, cheeses, light entrees, and fresh salads. It offers a delightful experience for those seeking a refreshing and easy-drinking wine.

The design process for the Rose packaging began in November 2018 in Santiago, Chile, and was completed in March 2019. Throughout the project, extensive research was conducted on Rose packaging from around the world to ensure a unique and original design that would resonate with women across different countries.

Recognized for its outstanding creativity and ingenuity, the Rose packaging design received the Bronze A' Design Award in 2020. This prestigious award honors designs that exemplify resourcefulness, technical skill, and contributions to quality of life improvements.

With its delicate and feminine aesthetic, the Rose packaging design by Ximena Ureta captures the essence of elegance and sophistication. It invites women to indulge in life's simple pleasures and create memorable moments with a glass of Rosé.