Rhombus: Redefining Business Class Travel with Innovative Design

Introducing Rhombus: A Revolutionary Business Class Seat

Rhombus is a groundbreaking business class seat designed by August Wong, renowned for his expertise in creating innovative and luxurious travel experiences. Inspired by the furniture and interiors industry, Rhombus aims to make business class travel feel like home, focusing on fabrics, colors, and patterns.

Rhombus stands out from other business class seats due to its unique properties and strengths. Leveraging lightweight and proven technology, this fully electric seat replaces many heavier mechanically actuated seats. One of its standout features is the lay-flat sleeping option, a rarity in mechanical business seats. Designed for long-distance flights, Rhombus aims to be the business traveler's home in the sky, offering industry-leading storage options and class-leading comfort in all modes of flight.

Creating Rhombus required a meticulous and disciplined approach to continuous product improvement techniques. The design team, led by August Wong and the Advanced Design Group, evaluated comfort technologies, engineering part designs, and industrial design builds. By challenging commonly accepted standards and norms, they were able to address existing issues and push the boundaries of business class seat design.

With dimensions of approximately 165 cm wide x 127 cm long x 112 cm high, Rhombus provides ample space for passengers to relax and work during their journey. Its small footprint allows for increased density, maximizing revenue for airlines. Additionally, its lightweight construction contributes to reduced fuel consumption per flight, making it an environmentally friendly choice.

Project Rhombus commenced in January 2015 and was unveiled at AIX 2017 in Hamburg, receiving widespread acclaim. The design team's extensive research and commitment to challenging industry norms resulted in a seat that not only meets the needs of business travelers but also exceeds their expectations.

Recognized for its exceptional design, Rhombus was awarded the Bronze A' Design Award in the Aerospace and Aircraft Design category in 2017. This prestigious accolade acknowledges the seat's ingenious design, incorporating best practices in art, science, design, and technology. Rhombus not only enhances the travel experience but also contributes to improving the quality of life for passengers.

As we look to the future of business class travel, Rhombus sets a new standard for comfort, innovation, and luxury. With its revolutionary features and attention to detail, it promises to redefine the way we experience air travel.


Project Details and Credits

Project Designers: Rockwell Collins / Advanced Design Group
Image Credits: Photography by Steve Cash
Project Team Members: Advanced Design Group
Project Name: Rhombus
Project Client: Rockwell Collins / Advanced Design Group


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