FanWuWufu Series: A Fusion of Tradition and Modern Health Care

Health Care Products with a Touch of Traditional Chinese Artistry

The FanWuWufu Series, a unique set of health care products, is the brainchild of OCD and Liuwen Design Studio. Inspired by the Chinese tradition of health preservation, this series marries modern health care needs with traditional Chinese design elements.

The Chinese people have always prioritized health preservation, a principle that the designers wanted to highlight. This led to the creation of a comprehensive set of health care products that can be combined in various ways to cater to different needs. The designers also wanted to incorporate traditional Chinese design patterns and packaging methods, steering clear of modern luxury.

What sets the FanWuWufu Series apart is its unique packaging. The set comprises five boxes, each adorned with a pattern representing a traditional Chinese animal. The boxes open outwardly, revealing a tap at the bottom. A silk cloth wraps around the entire set, forming a complete package, further enhanced by a beautiful label.

The design team's focus was not just on the health aspect but also on the presentation. The packaging is designed to hold a combination of various grains or health care products. The design of the boxes, their traditional animal patterns, and the overall packaging style make this set a unique addition to the modern health care market.

The FanWuWufu Series has not gone unnoticed in the design world. It was awarded Silver in the A' Packaging Design Award in 2018. The Silver A' Design Award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. These designs are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and inducing positive feelings, amazement, and wonder.

In conclusion, the FanWuWufu Series by OCD and Liuwen Design Studio is a testament to the fusion of tradition and modernity. It is a unique set of health care products that not only caters to the modern need for health preservation but also pays homage to traditional Chinese design aesthetics.


Project Details and Credits

Project Designers: Liu Wen-Oracle Creative Design
Image Credits: Liu Wen-Oracle Creative Design
Project Team Members: Liu Wen-Oracle Creative Design
Project Name: FanWuWufu series cereal packaging
Project Client: Liu Wen-Oracle Creative Design


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