Reviving Tradition: Xin You Ran Baijiu

Wen Liu and Rong Mei's Innovative Fusion of Art and Beverage Packaging

The designers drew their inspiration from the Chinese zodiac, specifically the pig, referred to as "Hai" in Chinese. The packaging design is a harmonious blend of Chinese calligraphy and landscape painting, two art forms that are deeply rooted in Chinese culture. The use of these traditional art forms not only pays homage to the rich cultural heritage of China but also brings a unique aesthetic appeal to the product.

What sets this design apart from others is its innovative fusion of art and packaging. The main visual graphic is a blend of calligraphy and landscape painting, two distinct art forms that have been seamlessly integrated into the design. The use of different materials, such as ceramic, wood, and paper, further enhances the cultural characteristics and uniqueness of the product.

The packaging box, measuring 180mm in length, 150mm in width, and 320mm in height, is made from paper, ceramic, and wood. The design process involved a careful study of calligraphy fonts and landscape painting styles, resulting in a product that is not only visually appealing but also embodies the cultural essence of the Chinese zodiac.

The design was not without its challenges. The biggest hurdle was to merge two different artistic expressions while maintaining the unique features and advantages of each. The designers also had to ensure that the design could be accurately reproduced during the production process. Despite these challenges, the product was well-received upon its launch, demonstrating the successful integration of art and design.

The Xin You Ran Baijiu packaging design is a testament to the designers' creativity and their deep respect for Chinese culture. It is a shining example of how design can be used to preserve and promote cultural heritage in a contemporary context. The design was awarded Silver in A' Packaging Design Award in 2020, a testament to its innovative approach and artistic excellence.