Lenovo's Ideapad 720S: A Revolution in Laptop Design

Lenovo Design Group's Award-Winning Approach to Laptop Design

Lenovo Design Group's ideapad 720S is a testament to innovative design, combining form and function in a sleek, modern package. This article explores the unique features and design process behind this award-winning laptop.

Lenovo's ideapad 720S is a continuation of the brand's legacy, bringing a new generation of design to the forefront. With an extremely narrow bezel, exquisite materials, and a whole-metal shell structure, the ideapad 720S is a testament to Lenovo's pursuit of slim, simple, and elegant design.

Designed with the Millennial Generation in mind, the ideapad 720S boasts a simple yet fashionable design, high performance, and a unique dynamic box design language. The design allows the screen to lie 180 degrees flat, making it adaptable to various usage scenarios. With a 4.95mm bezel, the ideapad 720S offers the narrowest bezel in the consumer market, all while maintaining an optimal camera experience.

The ideapad 720S is crafted from recyclable aluminum material and features an internal structure frame. This not only ensures the product's premium quality and strength but also reflects Lenovo's commitment to environmental protection. The CNC aluminum shell is complemented by a polished diamond cut, adding a unique charm to Lenovo's ultra-slim laptop.

Technical specifications of the ideapad 720S include an extreme narrow bezel for a sleek look and larger screen space, an extra-long battery life, and a lightweight design of only 1.16kg. The FHD IPS screen and JBL speaker provide a perfect audio-visual feast, making it perfect for both work and entertainment.

The design process for the ideapad 720S began in April 2016 in Morrisville, NC, America, and concluded in February 2017 in Beijing, China. The project was launched in China in April 2017. The design team, including Brian Leonard, Liang Runsheng, and Kang Yuan, conducted extensive research to identify customer pain points regarding daily usage, such as balancing portability and performance, standby time, and weight.

The ideapad 720S was awarded the Golden A' Digital and Electronic Device Design Award in 2018, a testament to its outstanding design and trendsetting creation. The award is granted to products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.


Project Details and Credits

Project Designers: Lenovo Design Group
Image Credits: Lenovo Design Group.
Project Team Members: Brian Leonard, Liang Runsheng, Kang Yuan
Project Name: ideapad 720S-14 2017
Project Client: Lenovo Design Group


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