Soner for Men: Redefining Wristwatches with a Square Design

An Innovative and Masculine Timepiece by Freddie Palmgren

Soner for Men is a wristwatch that challenges the over 100 years old domination of round watches. Designed by Freddie Palmgren, this timepiece boasts three unique characteristics that set it apart from its counterparts. Firstly, Soner for Men exclusively features a square design, deviating from the traditional round shape. Secondly, it is specifically designed for men, catering to their preferences and style. Lastly, it aims to break the mold and redefine the wristwatch industry by offering a fresh and distinctive alternative.

The realization of Soner for Men involved the use of high-quality materials and cutting-edge technology. The watch case is crafted from stainless steel quality L316, ensuring durability and longevity. The use of super hard Sapphire glass guarantees scratch resistance and enhances the overall aesthetic appeal. The folded genuine leather strap not only adds a touch of sophistication but also makes the watch water-resistant. Additionally, the arched backside and front of the watch ensure a perfect fit around the wrist and allow it to slide seamlessly under the cuff of a shirt.

With dimensions of 1.85 x 1.45 x 0.39 inches (47 x 37 x 10 mm), Soner for Men is designed to be both functional and stylish. It is a watch that doesn't compromise on price, design, weight, or functionality. It is suitable for all occasions, whether it be day-to-day work or formal events like weddings. The water-resistant dress watch exudes masculinity, making it a versatile accessory for the modern man.

The journey of Soner for Men began in 2004 when Freddie Palmgren first conceived the idea of a squared watch. Dissatisfied with the lack of variety in the watch market, Palmgren aimed to create something unique and stand out. Over the years, he immersed himself in research, delving into various aspects of watch design and production. From material selection to production techniques, he left no stone unturned in his quest for perfection.

One of the major challenges faced during the design process was achieving water resistance for a square watch. Unlike round watches, which can have a round backside lid with an integrated screw thread, a squared watch required a different approach. Palmgren and his team had to design the boette to fit a squared backside and secure the lid with four screws, ensuring both functionality and aesthetics.

Soner for Men has garnered recognition for its innovative design and exceptional craftsmanship. In 2018, it was awarded the Iron A' Design Award in the Jewelry, Eyewear, and Watch Design category. This prestigious accolade is a testament to the watch's well-designed, practical, and innovative nature, meeting the highest professional and industrial standards.

Soner for Men is not just a timepiece; it is a statement. With its square design, masculine appeal, and attention to detail, it redefines what a wristwatch can be. Freddie Palmgren's vision and dedication have resulted in a watch that breaks free from the constraints of tradition and offers a unique and stylish alternative for men seeking a timepiece that truly reflects their individuality.