Gabriel Meffre: Collector Bottle Design

Highlighting the Festive Character of Rosé Wine

Design Agency Arome, led by Art Director Delphine Goyon and Director Rémi Vicente, collaborated with Maison Gabriel Meffre to create a unique collector bottle design for their Côtes de Provence wine called GM. The goal was to boost the product's presence in the competitive Provence wine market, especially in cafes, hotels, and restaurants. The solution was to create a new label for each new vintage, adding an event dimension to the brand.

The design team drew inspiration from the summer spirit associated with rosé wine, which is typically enjoyed during the warmer months. The graphic representation of traditional French fireworks captures the festive essence of the wine. The use of pink and gray colors adds an elegant and chic touch to the bottle and the product. The vertical shape of the label adds a French flair to the overall design.

The initials GM, representing Gabriel Meffre, are graphically worked with hot gilding, along with embossing on the letters and the splinters of the fireworks. This attention to detail enhances the overall aesthetic appeal of the collector bottle.

The Gabriel Meffre collector bottle design stands out from other rosé wines in the market while staying true to the brand's identity. The collaboration between Arome and Maison Gabriel Meffre resulted in a visually striking design that captures the essence of the wine and its festive nature.

The design specifications for the wine bottle are as follows: 75 cl in volume, with a height of 28.8 cm and a diameter of 8.2 cm. The design agency, Arome, is located in Avignon, in the south of France, and the project took approximately two months to complete.

The Gabriel Meffre collector bottle design was awarded the Bronze A' Design Award in 2018 in the Packaging Design category. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and technical excellence, contributing to improvements in quality of life.