When Roland Radschopf set out to design the corporate identity for Klammhoehe, his inspiration was clear. The restaurant, nestled on an Austrian mountain pass, needed a visual representation that communicated its commitment to quality and innovation. The result was a design where the letter K from Klammhoehe, rotated 90 degrees, forms a mountain on one hand and a table on the other, perfectly encapsulating the restaurant's location and purpose.
The unique properties of Klammhoehe's design extend beyond its logo. Radschopf aimed to develop a comprehensive corporate identity for the restaurant and its homemade products like pestos, jams, juices, and salads. The design reflects the restaurant's promise of delivering the highest quality, not only geographically but also in its delicious offerings. The interior design of the restaurant also mirrors this identity, creating a cohesive and immersive dining experience.
Realized using elements of wood, paper, and nature, the design specifications include a wooden table measuring 2000 x 6000 x 800 mm and embossed business cards of 84 x 55 mm. The design team, led by Radschopf, included Michael Wittmann as the copywriter, Daniel Kovacs for the making of, and Bernadette Baumann for photography.
For his remarkable work, Radschopf was awarded the Golden A' Graphics, Illustration and Visual Communication Design Award in 2019. The award is granted to creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.
In conclusion, Klammhoehe's corporate identity, designed by Roland Radschopf, is a testament to the power of design in transforming a dining experience. It's a perfect blend of form and function, reflecting the restaurant's commitment to quality and innovation. With its unique design and award-winning recognition, Klammhoehe is truly a beacon of design excellence in the restaurant industry.
Project Designers: Roland Radschopf
Image Credits: Image #1: Roland Radschopf
Image #2: Roland Radschopf
Image #3: Roland Radschopf
Image #4: Roland Radschopf
Image #5: Roland Radschopf
Project Team Members: Design: Roland Radschopf
Concept: Roland Radschopf
Retouching: Roland Radschopf
Copywriter: Michael Wittmann
Making Of: Daniel Kovacs
Photography (Poster): Bernadette Baumann
Project Name: Klammhoehe
Project Client: Roland Radschopf