Mother Root: A New Era of Natural Cosmetics

Revolutionizing Skincare with the Power of Turmeric

The inspiration behind Mother Root is the super spice turmeric, long underrated and underused in the beauty industry. Recognizing the healing properties that other cultures have valued for generations, Kiss Branding sought to create a range that showcases the power of turmeric in a non-typical approach. The result is a line of creams and ointments infused with the golden power of turmeric, designed to soothe and rejuvenate the skin.

Mother Root stands out for its unique brand identity and packaging concept. Delicate contours wrap around the face on the packs, evoking a targeted treatment that's effective and soothing. Combined with raw burnt red colours, organic shapes, and premium cues, the design celebrates the product's earthy and natural healing origins in an original yet efficacious way.

The packaging is a blend of card boxes, aluminum tubes, and glass serum bottles, each meticulously crafted to reflect the brand's commitment to sustainability and quality. The tube box measures 185mm in height, 60mm in width, and 50mm in depth, while the tube has a diameter of 40mm and a height of 170mm. The bottle, on the other hand, measures 30mm in diameter and 100mm in height.

Despite the challenges of communicating the benefits of turmeric, usage instructions, and maintaining a simple, elegant, and premium design, the team successfully created a point of difference. The use of indulgent and unexpected colours and imagery helped communicate its efficacy, resulting in a design that ticks all the boxes.

The project, which started in May 2018 in Leeds, UK, and completed in September 2018, was awarded Silver in A' Packaging Design Award in 2019. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to the team's dedication to creating a product that not only looks good but also promotes natural and organic alternatives to regular shop-bought cosmetics.