Ragu Communication Stationery

Brand Identity that Reflects Stability and Versatility

The Ragu Communication Stationery project stands out with its strong personality and clean editorial grid. The use of the Antenna typeface adds sophistication and reflects the brand's values of solidity and versatility. The typography extends beyond the borders, creating a dynamic visual effect.

The design aligns the brand identity, naming, website, and social media strategy, creating a cohesive and impactful presence for the company. The products, including business cards, generic cards, letterheads, and stamps, are printed in hexachrome, using Pantone Uncoated electric blue shades. This consistent use of color enhances the brand's visual identity.

The Ragu Communication Stationery project was realized with the help of various entities. The paper was provided by Federigoni, while the printing was done by Stabilimento Tipolitografico Ugo Quintily S.P.A. The overall design concept and execution were contributed by Ragù Communication.

Throughout the design process, the team faced the challenge of maintaining the brand's essence while introducing a new identity. It was important to analyze the brand's strategy and positioning to ensure a successful transformation. The result is a design that respects the brand's past while embracing its future.

Design is not just about aesthetics; it is about problem-solving. The Ragu Communication Stationery project exemplifies this by addressing real business challenges and creating a system that is responsive and user-centric. The design team, led by Eleonora Venzaga, understands that good design has the power to turn ideas into reality.

The Ragu Communication Stationery project started in September 2016 and was completed in March 2017. Extensive research was conducted to understand the brand, its positioning, and its competitors. This research laid the foundation for the creative development of the design.

This exceptional design has been recognized with the Bronze A' Design Award in 2019. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and technical excellence. The Ragu Communication Stationery project showcases the best practices in art, science, design, and technology, contributing to the improvement of quality of life.