Volkswagen Lookbook 3: A Revolution in Merchandise Art

Klaus Trommer's Award-Winning Collection of Artwork for Volkswagen Merchandise

The Volkswagen Lookbook 3 is a unique collection of illustrations and designs intended for use as merchandise art. Distributed by Volkswagen to support their more than 200 global licensees, this book is a testament to Trommer's ability to create designs that appeal to a broad variety of styles, series, and themes. The goal was to create visuals that would resonate with a wide range of target groups and cultures.

Creating the visuals and the complete design of the book was no small feat. The designs needed to be versatile, appealing to a diverse audience, and maintaining the high standards of the Volkswagen brand. The result is a collection of designs that are as diverse as they are captivating, ensuring that there is something for everyone.

But the Volkswagen Lookbook 3 is more than just a collection of designs. It is a tool that helps licensees produce their own graphic designs for merchandise products without incurring additional costs. This is a significant advantage for both the licensees and Volkswagen, as it ensures a high level of design quality while reducing costs.

The uniqueness and innovation of the Volkswagen Lookbook 3 have not gone unnoticed. In 2020, it was awarded Silver in the A' Graphics, Illustration, and Visual Communication Design Award. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and that introduce positive feelings, amazement, and wonder.

The Volkswagen Lookbook 3 is a testament to Klaus Trommer's creativity and innovation. It is a tool that supports licensees, ensures high-quality design, and reduces costs. And with its broad variety of styles, series, and themes, it is a collection of designs that truly has something for everyone.