Xintian 360 Plaza - Morgan Mall: A New Era of Shopping Experience

MAS inc. Transforms Shopping with Innovative Design

Located in Nanyang, a city with a rich history spanning over 3000 years, the Xintian 360 Plaza - Morgan Mall stands out with its unique design properties. The design team, led by Alex Jiang, has created a shopping center that not only caters to the retail needs of the consumers but also provides an unforgettable experience. The mall's design is characterized by its white and simple theme, focusing on creating an atmosphere of space. The use of normal materials such as white gypsum board on the ceiling and white aluminum plate on the atrium side panel, coupled with the curved lamp socket and the white-shaped soft film lighting, presents a fashion-forward and rhythmic space.

The project, which started in February 2017 in Shanghai, China, and was completed in July 2017, covers an interior design area of 12,000 square meters. The five-floor mall is equipped with elevators and several escalators, with universal restrooms on each floor. The first three floors are dedicated to retail, while the fourth and fifth floors house restaurants and a cinema.

One of the key challenges faced by the design team was creating a shopping mall that fits the consumption structure of the city and presents a memorable shopping space. The solution was to divide the floor plan into lots of small and exquisite shops, catering to the middle-class customer group. The team also focused on creating an overall shopping atmosphere, using fluent curves and a white color system to present a new shopping space to the public.

The Xintian 360 Plaza - Morgan Mall is more than just a shopping center; it's a fashion experience. The mall's business activities use goods as props, with the fashionable environment acting as a set, enabling customers to experience fashion in a commercial space integrating retail, catering, and entertainment. This innovative approach to design has earned the project the Golden A' Interior Space, Retail and Exhibition Design Award in 2019, a testament to the design's outstanding creativity and excellence.

In conclusion, the Xintian 360 Plaza - Morgan Mall, designed by MAS inc., is a shining example of how innovative design can transform the shopping experience. With its unique design properties and award-winning recognition, it sets a new standard for shopping mall design, offering a unique blend of retail, catering, and entertainment in a stylish and modern environment.