InterBrasil Logotype Redesign: A Symbol of Modernization and Integration

Mateus Matos Montenegro's Award-Winning Redesign Reflects Company Culture Shift

The redesign of InterBrasil's logo was driven by the company's evolution. As the company updated its internal systems and communication strategies, it became clear that its brand identity needed to evolve as well. The challenge was to create a logo that would resonate with both the company's target audience and its employees. Montenegro rose to this challenge by rethinking the logo down to its basic principles.

The new logo is a study in integration. The heart, previously an external element, was incorporated into the 'B' of Brasil, while the health cross found a home in the 'T' of Inter. The two words, previously separate, were unified in the middle, symbolizing the company's commitment to unity and partnership. The result is a logo that is not just a visual identity, but a symbol of the company's values.

The technical realization of the logo involved extensive use of computer graphics and typography editing. The CMYK standard was used for primary and secondary colors, ensuring consistency across different media. The logo was also designed to support new digital media and printed demands, with elements created from the logo graphics to develop textures and support various pieces of stationery.

The design process was not without its challenges. The major creative hurdle was the adaptation of typography to create a design that was harmonious, elegant, and continuous. This was achieved through careful planning and a clear understanding of the company's values and communication strategy. The result is a logo that is simple, elegant, and representative of the company's commitment to its customers and employees.

The InterBrasil logotype redesign is a testament to the power of design to communicate a company's essence. It is a symbol of modernization and integration, reflecting the company's commitment to its employees and customers. The design was awarded Silver in the A' Graphics, Illustration and Visual Communication Design Award in 2020, a testament to its outstanding creativity and technical excellence. This recognition serves as a reminder of the importance of design in shaping a company's identity and communicating its values.